This is a pretty interesting beer carrier. It just goes to show that they don't have to all follow the same format as this one shows. This one to me looks a little low at the sides and I would be a bit worried about the beers falling out and smashing if I moved too quickly, but that's just me. The jagged edges of the box suit the design direction that the product seems to be taking with the rough, hand drawn type. It's pretty coherent.