Tru Blood is not a show that I watch. I tried once, got about half way through the first episode and had to shut it off because the main character's voice irritated me so much. Oh well.
Something I do quite like about the whole thing is the fact that they created a drink for the show complete with packaging, branding and promotion. A lot of thought has gone into the whole thing and they've made all sorts for it, bill boards, shop window displays, multi-packs, variants in flavours.